"Today's designers, working with inexpensive woods, have brought these good Modern furnishings within reach of our purses in time for Christmas. Give your home a gift or two!" — Better Homes & Gardens, December 1935
The living room above is furnished with Russell Wright designs for Conant Ball. The modern, curved arm maple armchairs sold for $22, the matching sofa for $47. The end tables were $15 each and the tiny, round-edged coffee table was $11.
Below, the same sofa is "wrapped" by bookcases ($11). The maple table with its updated Craftsman mortise-and-tenon joinery was $24 and the benches were $9 each.
Other furnishings in the same article, included a dining room suite by Gilbert Rohde for Kroehler Manufacturing (below). Rohde, using oak, designed this series which was available in natural or silver-grey finishes. The streamlined table ($35), armchairs ($8), side chairs ($6.50) and buffet ($43) were considered to be mid-range furnishings in 1935 and would be roughly $1500 for the set in 2007 dollars.
Source: Holbrook, Christine. "Modern with the Price Snipped Off." Better Homes & Gardens, Vol. 14, No. 4 (December 1935): 16, 38.
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